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How to Start a Bathroom Advertising Business: Steps and Tips

Bathroom advertising is an innovative and effective marketing strategy that has gained popularity in recent years. As a location where people have little distractions and are captive to their surroundings, restrooms provide an excellent opportunity for businesses to get their message across.

bathroom advertising

If you’re considering starting a bathroom advertising business, there are several key factors and strategies to keep in mind to ensure success.

Firstly, it’s important to understand the potential audience and their behavior in restrooms. With privacy being paramount in such settings, advertisers need to strike the right balance between capturing attention without being intrusive. By creating engaging and relevant content, businesses can capitalize on this unique marketing space, attracting clients who appreciate the value of reaching a captive audience.

Before launching your bathroom advertising business, thoroughly research potential venues and target customers. This includes locations like restaurants, bars, shopping centers, and other high-traffic establishments. Crafting a solid business plan and understanding the advertising landscape in your targeted areas will provide a strong foundation for a successful bathroom advertising venture.

Understanding Bathroom Advertising

Captive Audience

Bathroom advertising is an effective and unique way to reach a captive audience. People generally have limited distractions while using the restroom, making them more likely to notice and remember advertisements placed there. In fact, 84% of restroom visitors recall seeing one or more ads, proving that bathroom marketing can create a lasting impression on its audience.

Advertising Formats

There are several formats for advertising in restrooms, depending on the venue and target audience:

  • Restroom Posters: These typically measure 17″ W x 22″ H and can be placed in both men’s and women’s restrooms. Posters can generate 500 to 1,500 impressions per display per day.
  • Digital/LED/Video Displays: These screens can be installed in more upscale locations or high-traffic areas. They require content to be submitted three business days prior to the ad start date, making them slightly less flexible than traditional posters.
  • Stall Advertising: This format targets users directly inside the stall, using decals, stickers, or posters. It can be highly effective due to the even more captive nature of the audience while inside the stall.


Bathroom advertising offers several benefits that make it an attractive option for marketers:

  1. Cost-effective: Unlike billboards and other traditional advertising formats, bathroom advertisements usually require lower investments to get started.
  2. High Recall Rate: As mentioned earlier, 88% of people who see restroom ads recall at least four selling points, making it an impactful option for advertisers.
  3. Targeted Marketing: Bathroom ads can be tailored to a specific demographic or placed in strategic locations, such as trade shows or luxury events, making them more effective in reaching the desired audience.

Bathroom advertising is a unique advertising format that takes advantage of captive audiences in an often-overlooked space. By understanding the different formats available and the benefits of this approach, businesses can make an impact on their target market in a cost-effective way.

Creating Your Bathroom Advertising Business

Choosing a Target Audience

When starting your bathroom advertising business, it’s crucial to identify your target audience. This will help you create advertising campaigns that resonate with the viewers and ensure the success of your business. Your target audience might include:

  • Homeowners: They might be interested in bathroom renovations, home improvement products, or services that will enhance their bathroom experience.
  • Buyers: People who are actively seeking to purchase a new home or make improvements to their current one can also be a valuable target audience.

Knowing your audience will help you in designing campaigns that cater to their preferences and maximize the impact of your advertisements.

Selecting Ad Space

Now that you have identified your target audience, you need to choose the right ad space for your bathroom advertisements. There are a variety of indoor billboard options available for restroom advertising:

  1. Restroom Posters: These offer a range of 500 to 1,500 impressions per display per day and are typically sized 17″ W x 22″ H1. They can be placed in high-traffic areas within restrooms and are highly effective in capturing user attention.
  2. Mirror Clings: These clings offer another eye-catching ad space option and measure 16″ W x 20″ H1. Positioned on restroom mirrors, they provide an opportunity to grab the attention of users who are grooming or washing their hands.
  3. Digital Bathroom Advertising: This modern option integrates digital screens in the restroom space and can display dynamic content, including videos and interactive ads2.

By carefully choosing your ad space and tailoring your advertisement campaigns to your target audience, you are setting up your bathroom advertising business for success.

Marketing Strategies for Your Business

Website Development

Creating a professional and user-friendly website is essential for your bathroom advertising business. Your website should showcase your services, portfolio, and provide easy ways for potential clients to contact you. You can either hire a web developer or use website builders like Wix or Squarespace to create your site. Make sure to include eye-catching visuals and clear navigation to enhance the user experience.

Logo and Branding

A strong logo and branding will help your bathroom advertising business stand out in a competitive market. Design a logo that reflects your company’s values and mission. You may want to hire a professional graphic designer or use online tools like Canva for logo creation. Extend your branding to all marketing materials, such as business cards, social media, and email signatures, maintaining a consistent visual identity.

Content Marketing

Content marketing is a crucial strategy for attracting clients and building trust in your bathroom advertising business. Some ideas include:

  • Publishing blog posts on industry trends, case studies, and bathroom advertising best practices.
  • Sharing helpful infographics that illustrate the benefits of bathroom advertising.
  • Hosting webinars or podcasts with industry experts to discuss relevant topics.

Maintain a content calendar to ensure regular content updates and promotion through your website and social media channels.

Search Engine Optimization (SEO)

SEO helps improve your website’s visibility on search engines like Google, driving organic traffic to your site. For effective SEO, consider the following steps:

  • Perform keyword research to identify popular search terms related to bathroom advertising.
  • Optimize your website’s content, metadata, and URLs with relevant keywords.
  • Generating high-quality backlinks from authoritative websites in your industry.
  • Regularly monitoring your site’s performance using tools like Google Analytics and making improvements as necessary.

Implementing these marketing strategies will help your bathroom advertising business grow by increasing your online presence and attracting clients.

Increasing Sales and Client Base

Growing a bathroom advertising business involves increasing sales and expanding your client base. This requires a strategic approach, and one effective method is showcasing reviews and testimonials. Utilizing feedback in this way can help build credibility and attract more customers.

Showcasing Reviews and Testimonials

Positive customer reviews and testimonials are powerful tools that can significantly boost your sales. These authentic experiences from satisfied clients can serve as social proof for your potential customers, assuring them that your bathroom advertising business provides excellent service.

To make the most of these reviews, you can:

  • Include them on your website: Highlight reviews from satisfied customers on your homepage or create a dedicated testimonials page. Make sure they are easy to find and read, so visitors will see them as soon as they land on your site.
  • Feature them in marketing materials: When promoting your business, include quotes from happy customers in brochures, flyers, and email newsletters. This will reinforce the positive impression your business has made on others and can persuade potential clients to choose your services.
  • Leverage social media: Share reviews and testimonials on your business’s social media profiles. This not only helps spread the word about your company but also allows existing clients to engage and share their positive experiences with their networks.

Remember to be cautious when sharing testimonials. Avoid making exaggerated or false claims about your business and always have permission from the reviewer to use their comments in your marketing efforts.

Ultimately, increasing sales and your client base requires a customer-focused approach. By showcasing reviews and testimonials, your bathroom advertising business can effectively demonstrate its worth to potential customers, resulting in a thriving and successful company.


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