Copywriting Jobs and Businesses

By Eric Hammer

Copywriting jobs, or jobs where you write copy for web sites are becoming increasingly common. One company that hires people to do copywriting for them after a screening process, Demand Media Studios, claims to have signed up some 73,000 people to jobs as copywriters, though the number of writers who actively work for them is significantly smaller, probably under 10,000. So what exactly is a copywriting job anyway and how can you get in on it?

Consider this: There are currently around 20 web pages in existence for every man, woman and child on the planet. And that’s in 2010, just 15 years after the World Wide Web was launched Imagine now what things will be like in another 15 years, another 30?

Every time you click on one of those web pages, you are looking at something that someone, somewhere wrote. Sometimes it’s written by the person whose name appears, though often, it’s written by an anonymous person called a copywriter, someone who gets paid to write the material you see in front of you, in much the way that this article is displayed in front of you. People, who work in copywriting jobs are experiencing tremendous growth together with the Internet’s exponential growth.

How Much Can You Make?

Copywriting is a very popular job, one in which millions of people the world over are engaged. Therefore, the competition is fierce and many web sites pay little or even nothing to the people who write for them. It is not uncommon to find copywriting jobs where you are offered all of fifty cents to write a two page article for example. Some companies will even ask you to work for free as a way to gain "exposure," though the "exposure: they offer is generally of dubious value at best.

On the other hand, a great many people do make a full time living writing for the Internet. The key is to gain experience and get jobs with better paying places. The best deal, most copywriters say, is to work for large companies. You can help them write the content that will appear on their web sites and the pay can be in the hundreds or even thousands of dollars per project. The catch of course is that the competition is fierce and you need to be at the top of your game to write content effectively so that you can get those well paid jobs.

Ways to Make More | Related Opportunities | Tips

One of the mistakes most people make when they start out writing content is to limit themselves to a particular type of writing. There are dozens of different ways that you can earn money from writing. In addition to copywriting for web sites, you can also get jobs doing technical writing for example, where you write instructions for various items (every time you read a manual that came with your new gadget, it was written by a technical writer). Another place to branch out to is writing grant proposals and of course, writing for magazines. All of these things are possible as long as you are willing to work hard and you have the skills to write well.

If you’ve never done anything involving copywriting, it’s a good idea to spend some time researching something called SEO. SEO stands for "Search Engine Optimization." This means that you will write in such a way as to attract more traffic to a web site by including specific keywords that people are searching for.

Qualifications / Requirements

There is no need for formal training in order to get into copywriting or even writing for magazines and newspapers. The key is to develop your talent for writing; and the only way to do that is to write a lot and get your work critiqued. Make sure to stay away from asking people to critique your work who simply want to make you feel good by the way. So, while your mother or husband may tell you "it’s wonderful dear," you should seek out people who will give you a bit more of a critique than that and who will be honest with you when your work stinks.

First Steps

Start by visiting a few web sites that regularly hire people for copywriting jobs. A few good examples are, and All three have resources to help writers to improve their craft, something you’ll likely need when you are first starting out, even if you do know how to write well.

Resources - A place to find work. - Another place to freelance. - One of the best freelance sites. - More writing opportunities.

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