Get Free Google Ads?
By Steve Gillman
Who wouldn't like to get Google ads free, or for that matter,
get any other advertising free. I bought an ebook for $67 after
reading just that promise on the sales page. There are a couple
other products out there which make the same claim, but I suspect
they full of similar ideas, and no, there is no way to get free
ads. I didn't expect that to be true in any case.
So why did I buy the book and what did it have in it? I bought
it because I thought it might have some good ideas, and it was
sold through ClickBank, so I knew I could get my money back--which
I did the next day. It was too expensive for the information,
and I never feel bad about asking for a refund when marketers
lie.
I did consider the possibility that there might be a few tricks
for getting ads for free using promotions. I had received $50
in free clicks before for signing up for a pay-per-click search
engine advertising account. I even entertained the idea that
there was something trickier and just this side of ethical, like
perhaps setting up ads so that people sometimes read them and
typed in the address of your site rather than clicking the ad,
so there was no charge for that part of the traffic.
About six minutes into the book I learned the truth. The author
had an ingenious business plan, but the claim that you could
get free Google clicks was just an outright lie. The basic idea
was to sell ad space on a page that you sent traffic to using
Adwords. If you sold enough, it covered your cost of the advertising,
which by his demented marketing definition meant you got the
clicks free--kind of like you get everything free in your business
because it makes more than your expenses... right.
But enough of the nonsense marketing. Let's look at the guts
of the money-making idea. Suppose you put up a one-page site
about camping. Just a couple paragraphs in the center of the
page surrounded by a dozen boxes waiting to have ads in them.
Find all the related keywords you can, including the "long
tail" keywords. These might be phrases like "camping
with children," and "lightweight camping gear."
By using the less commonly-targeted keyword phrases, you might
pay an average of just 15 cents for each visitor that you get
through Google Adwords (and you can also use any other advertising).
You keep adding keywords to your campaign until you have 2,000
clicks per month, meaning 2,000 people visit your page, which
will cost you $300 every month. With this specifically targeted
traffic you can sell advertising spots on the page, at least
to those who don't want to set up their own pay-per-click account.
How Much Can You Make?
Sell ten spots at $50 per month each, and you take in $500
monthly. That gives you a profit of about $200 if you are spending
$300 to get that traffic. Set up 30 more pages like this and
you're netting $6,000 per month. Of course you would be spending
$9,000 per month on those "free" Google ads, so you
better keep those spots rented out.
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This is a basic idea that has been around for many decades.
It works like this in print magazines: Pay $1,000 for a page
of advertising and then sell 20 spots for $100 each to those
who don't want a full page. It could be a great way to make money
online or off, but you pay for that advertising whether you sell
your spots or not--there is no way to get free Google ads or
free magazine space.
Qualifications / Requirements
If you have a few hundred dollars to risk you can give this
a try.
First Steps
You can do this just as outlined above, but there is a safer
way to start. If you build a blog or website and get some decent
amount of free traffic coming in within a few months, you can
start selling ad space, perhaps boosting your traffic count with
just $100 per month of pay-per-click ads.
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