Building Profitable Niche Websites
By Steve Gillman
I shouldn't have to say it, but building profitable niche
websites is not about secret tricks or sneaky games. Yes, there
are some techniques worth learning for getting recognized by
search engines and for properly marketing your site, but start
by offering what every business should offer: real value. You'll
do better and feel better if you have something that is actually
valued by your visitors.
Ideally you want to find a niche that is not too competitive,
and is also on a subject that you have some interest or knowledge
in. For example, you might love everything about cars, but it
would be difficult to compete against websites reviewing new
cars or offering advice on buying used cars. So you do some keyword
research to see what phrases are being searched and you find
that "fix my car" is typed into a search engine 4,400
times monthly. Related terms like "how to fix my car"
and "how do I fix my car" have over 1,000 searches
each month, while dozens of other related keyword phrases each
have hundreds of monthly searches. See the resources section
below for free places to get this information.
You then install the Google tool bar on your browser and enable
the "PageRank" feature, which is a little green bar
that shows you what Google thinks the importance of a website
is. Now, using Google, you search the primary keyword "fix
my car," and click through to the ten sites on the first
page of results. If there are a few that have a PageRank of "2"
or "3" you should be able to compete and eventually
get your new site on that first page of results. If they are
all PR 4 or higher, find a new niche.
Having found a niche you can now register a .com (not .net
or other) domain name with the primary keyword in it. If "fixmycar.com
is not available, try "fixmycarnow.com," "tipstofixmycar.com"
or "fixmycartoday.com." Find a good server (we use
HostGator) and get set up, buy pagemaking software and start
making pages. Without going into the details of how to build
and optimize sites (beyond the scope of this simple page), I
will tell you that I've had the best luck designing each age
to target one keyword phrase. So your second page might be "How
To Fix My Car Cheaply," targeting "how to fix my car,"
and the third, "How to Change a Timing Belt," after
you notice that there are 18,000 people searching monthly for
"how to change a timing belt" (really-I just checked).
How Much Can You Make?
I have no idea how much you can make, but there are a lot
of profitable niche websites waiting to be built. For example,
I spent an hour interviewing a carpet cleaner (and I had the
job myself earlier in life), and built a website on how to remove
carpet stains. I have a couple dozen pages targeting keywords
like "get out koolaid stains," and "remove blood
stains," and because it was a less-competitive niche when
I started, it has done well for years. In 2010 I spent perhaps
five hours working on it and it made over $14,000. It does that
by way of pay-per-click ads and links that generate a commission
from sales of products we link to. We spend nothing to advertise
our sites, and although that doesn't constitute a living by itself,
it is one of many websites we have.
Ways to Make More | Related Opportunities
If you want to make more money money, create more niche websites.
Study up on how to promote a website and get free traffic.
Qualifications / Requirements
You can start a site for under $100. Offer good quality information
for visitors or you'll be fighting an uphill battle.
Find a niche that will keep you interested and start that
keyword research. I like to see at least a few thousand monthly
searches for a primary keyword in order to base a site on it,
with thousands of searches for related terms as well. Start reading
up on how to monetize a site, so once you develop that traffic
you can make some money from it.
- Get a Google tool bar here.
- One of my profitable niche websites.
If you liked this page please let others know with one of
Other Relevant Pages
Online Profits and Paychecks
How to Write For Money
Work From Your Home
(The newsletter has been discontinued.)